GSF Car Parts, the UK’s fastest-growing motor factor, has launched a new customer engagement initiative, Fully Fuelled, designed to reward and connect with customers through a range of food, drinks and refreshments.
The new Fully Fuelled food van is equipped to serve hot and cold meals, beverages and a variety of snacks, bringing added value directly to independent garages and aftermarket professionals across the UK. It forms part of GSF Car Parts’ ongoing commitment to strengthening customer relationships and delivering an exceptional experience for the independent aftermarket.
Building on the success of the Fully Fuelled canteen at GSF’s 500,000-square-foot national distribution centre in Wolverhampton. Introduced to support warehouse colleagues, the facility received overwhelmingly positive feedback and inspired the expansion of the concept to engage customers on the road.
The van made its debut at TechFest Midlands, where it provided food and refreshments to thousands of aftermarket professionals attending the event.
Steve Horne, Chief Executive Officer at GSF Car Parts, said: “This has been a long time in the making, and I’m proud to see the finished product finally out on the road.
“I’d like to thank the entire team for working tirelessly to bring this initiative to life. Fully Fuelled will help us give back to the hard-working local garages that keep motorists on the road throughout the year.
“Our team continues to look for new ways to make GSF the easiest motor factor to trade with. Beyond that, we’re committed to supporting our customers and recognising the vital role they play in keeping the UK’s vehicles moving.”
