Leading supplier of auto accessories and private labelling manufacturer, Simply Brands, has revealed that it is continuing to increase its presence and has now expanded into the United States of America.
At the start of 2025, Simply Brands announced that it had established its American entity and presence in Illinois. The base allows the company to better support its American retailers and opens up a more flexible invoicing and shipping option to its customers, creating a more seamless experience for all.
This is the company’s fifth registered entity, with one already in Hong Kong and another in the UK, alongside their operating office in mainland China and its most recent entity, which was established in 2024 in Germany to service its European customers better.
Simply Brands has a wide array of products for the automotive aftermarket, including tools, lighting, interior and exterior accessories, electric vehicle accessories and more, creating a one-stop-shop for all automotive needs. The company also has a renowned private label business with major retail chains and this sector continues to grow for Simply Brands.
The US entity is headed up by Paul Vincent, who has a strong understanding of the American aftermarket, making his name there for the last 23 years with various well known companies, such as Turtle Wax and Pylon, where he was responsible for establishing the Michelin wiper blade brand as one of the market leaders.
CEO of Simply Brands, Ollie Page, commented: “While Simply Brands already had a presence in the aftermarket in America, we felt we could expand it greatly by establishing a new business entity and distribution points there. This gives us the opportunity to get feet on the ground, understand the nuances of the market and see make sure we can best service the automotive and retail industry. This new entity will help support not only our licensed wiper blade brand, Invisible Glass – already a household name in the USA – but also our complete range of automotive, home and leisure products.
“Having someone as experienced and as knowledgeable as Paul is a huge benefit for us because he has a proven track record and is eager to dominate the market and make Simply Brands a massive success in the USA.”
Paul Vincent said: “I’m very excited to be working with such a dynamic and fast growing company that has huge ambitions, not just for America, but globally. We’ve already opened two distribution locations, one in Memphis, Tennessee and Long Beach, California to service our customers quickly and efficiently, and we have also established a local sales, marketing and product management team, so Simply Brands USA is fully up and running – and thriving!
“I’m looking forward to the challenge opening a new US entity brings me, but with a reputation and product offering like Simply Brands has, it makes it a lot easier to establish ourselves in the US!”
