NEOL Lubricants is back at Lubricant Expo Europe 2025, taking place in Düsseldorf, Germany, from 16th to 18th September. This appearance marks the official launch of NEOL’s core lubricant solutions.
After turning heads last year with its copper-based chemistry and a new way of talking about wear, NEOL returns in 2025 to showcase a portfolio of advanced lubricants that are now entering commercial rollout.
These include engine oils, gear oils, hydraulic fluids, and EV-specific products – all powered by NEOL’s proprietary CuGlide™ technology, a patented copper filming system that restores friction surfaces, reduces wear, and helps machines run cleaner, longer, and more efficiently. All NEOL products are free from SAPS (Sulphated Ash, Phosphorus, Sulphur), delivering clean operation and compatibility with after-treatment systems.
NEOL’s stand itself will offer a new kind of visitor experience. Inspired by modern art, NEOL’s space has been designed as a “gallery of engineered wearlessness”, reimagining industrial lubricants as modern masterpieces. Each formulation will be presented not only as a technical solution but as part of a broader story about chemistry, durability and sustainability.
Leyla Alieva, CEO and Co-Founder of NEOL Lubricants, said: “We don’t just make oils – we rethink what lubricants can do. They are often overlooked as a commodity, but we see them as a craft, a force that restores what time and friction try to take away. Lubricant Expo is the ideal stage for us to share this perspective, and to invite the industry to experience our technology in a new way.”
Show visitors will encounter NEOL’s most advanced formulations, spanning applications from light commercial vehicles and high-performance marine engines to wind turbines and electric drivetrains, and meet the knowledgeable and passionate team behind the brand on stand 338.
On the last day of the expo, NEOL will host a Barter Auction – offering selected booth artworks in exchange for ideas, collaborations, or test opportunities. No money involved – just a shared belief in wearlessness.
Alieva added: “This year, Lubricant Expo represents a milestone for NEOL. We’re moving from being a disruptive start-up into a more structured, mature business with a strong product portfolio, and we’re excited to showcase that to the global lubricants’ community.”
NEOL will be exhibiting in Hall 9, Stand 338, where the team will reveal more about its newly launched product range.
