Following a three-year absence, Fay Ryder is making a welcome return to her position as BDM with Banner – Europe’s original equipment manufacturer of batteries and battery accessories. Rejoining the Banner GB team from Toyota, Fay will be instrumental in continuing to build on the growth and success that Banner is currently enjoying across the Southwest and Ireland.
Reporting once again to Country Manager, Lee Quinney, Fay will assume responsible for targeting Banner’s diverse and growing customer base of motor factors, garages, independent distributors and other specialist automotive parts outlets. Having spent the last three years expanding her skill set, Fay’s role will also focus heavily on delivering Banner’s bespoke customer training courses relating to all things batteries to motor factors, workshops and garages.
As Lee Quinney states: “It’s great to announce that Fay is once again joining the Banner GB team at what amounts to an exciting stage in the company’s ongoing success story here in the UK aftermarket. With her knowledge of the territory and customer base that she helped bult up with Banner over her eight years with the company, I am confident she will use her renewed energy for the position to great effect.”
As an enthusiastic Fay adds: “I am thrilled to have been given the chance to rejoin Banner GB following my stint with Toyota. It really does feel like I’m going back to my family, not just in terms of colleagues but also customers. My aim is to literally hit the ground running, whilst using my experience and contacts to help further develop Banner’s market standing in what amounts to an important territory that also represents an ongoing opportunity for expansive growth. My focus shall be on promoting four key principles – Banner’s O/E product quality aligned to price competitiveness, delivering outstanding levels of customer service, and nurturing long-standing and successful customer relationships.”
