MAHLE recognised at IAAF Pride of the Aftermarket Awards 2025

MAHLE Aftermarket has been recognised at the 2025 IAAF Pride of the Aftermarket Awards, achieving Highly Commended status in the CV Supplier of the Year category and securing a shortlist place for Car Supplier of the Year – Innovation.

The awards, hosted by the Independent Automotive Aftermarket Federation (IAAF), celebrate outstanding performance, innovation and service across the UK automotive aftermarket. MAHLE’s recognition reflects its continued commitment to delivering OE-quality products, investing in innovation and supporting both car and commercial vehicle workshops as technology complexity increases.

As a leading Tier 1 OEM system supplier, MAHLE components are fitted in every second vehicle produced globally. That same quality and engineering expertise underpins MAHLE’s aftermarket offering, which spans filtration, engine components, rotating electrics, engine cooling, air-conditioning and advanced workshop equipment.

Being Highly Commended in the CV Supplier of the Year category recognises a strong year for MAHLE in the UK commercial vehicle aftermarket. In 2025, MAHLE increased UK CV stock investment by 15%, driving a 20% increase in CV aftermarket sales, while strengthening supply resilience in the face of ongoing global logistics challenges. This ensured consistent availability across key CV product groups, including engine components, cooling, air-conditioning and rotating electrics.

MAHLE’s shortlist recognition for Car Supplier of the Year – Innovation highlights the impact of MAHLE TechPRO® Digital ADAS 2.0, a breakthrough solution designed to remove barriers preventing independent workshops from performing ADAS calibration in-house. Featuring fully digital, automated setup, Keystone self-adaptive technology and on-screen 3D guidance, the system eliminates manual measurement, removes the need for physical target boards and reduces ADAS calibration time by up to 80% – delivering measurable gains in workshop efficiency and profitability.

Across both car and CV markets, MAHLE continues to combine global engineering capability with local support, investing heavily in R&D, training, stockholding and technical expertise to help the independent aftermarket confidently service modern vehicles.

The recognition at the IAAF Pride of the Aftermarket Awards reinforces MAHLE’s position as a trusted OE partner and an innovation-led supplier, committed to equipping workshops for the future of mobility.

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