Leading parts supplier, UPG UK & Ireland, has celebrated a highly successful MAHLE Week promotion, with motor factor customers responding strongly to the company’s 10 percentdiscount across the MAHLE range.
The week-long campaign, which focused on trusted OE-quality engine components and strong availability across popular truck engine lines, saw increased customer engagement, significant order volumes and strong uptake across key product groups.
Designed to support motor factors in strengthening their engine components offering, MAHLE Week provided customers with a timely opportunity to stock up with MAHLE’s trusted, quality parts while benefiting from competitive wholesale pricing.
Throughout the campaign, UPG’s warehouse operations experienced a marked uplift in activity, with MAHLE stock moving quickly as customers took advantage of the limited-time discount.
Martin Butterworth, Managing Director at UPG UK & Ireland, commented: “MAHLE Week delivered exactly what we set out to achieve, strong engagement from our motor factor customers and tangible commercial value. MAHLE is a globally trusted OE brand, and when you combine that with our stock availability and competitive pricing, it becomes a compelling offer.”
He continued: “Our customers want quality brand, availability and price. MAHLE Week brought all three together. The response demonstrates that when we create focused, value-led campaigns, the market reacts.”
The promotion also supported UPG’s wider strategy of driving stock confidence among motor factors, particularly within the engine components sector where reliability and quality are critical. With vehicles remaining on the road for longer and demand for dependable replacement parts continuing to rise, strong availability on core lines remains essential.
