Exol Lubricants has revealed that its Thailand distributor, Shinsiri, has been recognised as its ‘Export Distributor of the Year’ for 2025, for its outstanding performance, growth and dedication to excellence in the Thai market.
Exol’s Managing Director, Steve Everitt, Sales and Marketing Director, Steve Dunn and Export Sales Manager, Paul Eastwood, travelled to Thailand to visit Exol’s long-standing partner, Shinsiri, supporting them at their annual dealer conference and strengthening plans for the year ahead.
The highlight of the visit was Shinsiri being crowned ‘Export Distributor of the Year’ 2025 at the conference, attended by more than 450 guests, where the Exol team surprised Shinsiri’s Managing Director, Kobchai Chinthamraks, with the recognition.
Beyond the celebrations, the trip also included a detailed business review meeting, where both teams discussed targets for 2026 and aligned on what is required from Exol and Shinsiri to achieve ambitious growth plans. These conversations are key to ensuring Exol’s international partnerships remain strong, focused and forward-thinking.
The visit also provided the opportunity to tour Shinsiri’s impressive new warehouse facility, developed to support increasing demand for Exol products in the region. The modern infrastructure shares several similarities with Exol’s own new warehouse project in Wednesbury, reflecting a shared commitment to long-term investment and operational excellence
Paul Eastwood, Export Sales Manager at Exol Lubricants commented: “Shinsiri has established itself as a prime representation of Exol’s core values. We’re delighted with the team’s hard work and commercial efforts throughout the year. A bright future lies ahead for this valued partnership.
“We’d like to congratulate the entire Shinsiri team for this well-deserved honour. Their dedication to promoting the Exol brand in Thailand has been very well-received.”
Chinthamraks added: “For Shinsiri to be recognised as Exol’s ‘Export Distributor of the Year’ is a huge honour, highlighting our commitment to contributing to Exol’s global presence and market expansion. Thanks to our partners Exol Lubricants for its recognition and support of our business.”
