Leading automotive parts distributor UPG UK & Ireland is marking its 40th anniversary with a nationwide customer campaign designed to celebrate the milestone while rewarding the loyal motor factors, engine reconditioners and distributors that have supported the business over the past four decades.
Founded in 1985, UPG has grown to become one of the UK’s best-known suppliers, building a reputation for reliable supply, strong product coverage, a wide product portfolio and long-standing partnerships with customers across the truck, engine and passenger car sectors.
To commemorate the anniversary, UPG will launch a four-day sales campaign running from 23rd to 26th March, centred around its official 40th birthday on 26th March. The campaign will see exclusive promotions across multiple product categories, encouraging customers to engage with the brand throughout the week while reinforcing UPG’s position as a trusted aftermarket partner.
Within the commercial vehicle sector, UPG will run dedicated promotions on Monroe CV shock absorbers and Cos.Pel bumper components, two brands where the company sees strong growth potential. Motor factors purchasing qualifying volumes will receive additional rebates, with further incentives available for customers placing orders across all four days of the campaign.
Engine reconditioners will also benefit from a range of special anniversary offers across key engine components. These include special pricing on valves, a promotion on timing belt fitting kits for Ford Transit engines, discounts across engine consumables including Reinzosil, Graphogen and Clevite, offers on con rods, and 10% off engine kits. The promotions reflect UPG’s long-standing strength within the engine rebuilding sector and its commitment to supporting specialist customers with competitive pricing across core product lines.
Meanwhile, passenger car motor factors will see offers across several popular product groups, including VelocityPlus rocker covers, STC timing chain kits, OP braking components and Monroe shock absorbers.
Alongside the commercial activity, the company will also mark the anniversary through a dedicated “UPG 40 Years” campaign across its digital channels, celebrating the company’s history, people and customer relationships that have shaped its growth over the past four decades.
Martin Butterworth, Managing Director at UPG UK & Ireland, said: “Reaching 40 years is a fantastic milestone for UPG and a testament to the strong relationships we have built with our customers, suppliers and colleagues over the years. The independent aftermarket is built on partnership and trust, and we’re proud to have supported the industry for four decades.”
He added: “This campaign is our way of saying thank you to the customers who have been part of our journey, while also reinforcing our commitment to supporting the trade with the products, availability and service they need to grow their businesses.”
