Swansway Motor Group has launched authorised servicing operations for SEAT and CUPRA in Bolton, effective immediately.
The aftersales activity will operate from the group’s existing Honda Bolton site on Folds Road and follows the closure of Perrys Bolton in November 2025, leaving the area without an authorised SEAT and CUPRA service offer.
The appointment ensures continuity of manufacturer approved servicing, warranty repairs and genuine parts support for customers in the Bolton area.
Motability customers can also access authorised servicing support from day one, with Swansway hopeful that the site will progress to offering Motability vehicles in the future.
Bob Quirk, Brand Director at Swansway Motor Group, said:
“This is an important addition to our aftersales operations in the North West. Following the closure of Perrys in Bolton, there was a clear need to maintain authorised support for SEAT and CUPRA customers in the area.”
The Bolton operation further strengthens Swansway’s multi-brand portfolio and reinforces its commitment to supporting manufacturer partners with stable, locally delivered aftersales support.
Bob added:
“We’re pleased to be able to provide that continuity from our existing Bolton site, supporting the brands while delivering the standards of customer care we’re known for across the Swansway network.”
Swansway Motor Group are delighted to be working with Volkswagen Group on an additional endeavour, adding to their 20 plus strong portfolio. Swansway currently operate:
- 6 Audi sites
- 3 Volkswagen Passenger Car retailers
- 2 SEAT & 2 CUPRA sites
- 5 Volkswagen Commercial Vehicle sites
- 2 Volkswagen Financial Services Rent-A-Car operations and multiple TPS centres across the North West and Midlands.
SEAT servicing and CUPRA servicing are now available at Swansway’s existing Honda Bolton dealership on Folds Road.
