TMD Friction, a global leader in brake friction technology, has revitalised its aftermarket braking brand Mintex. With a heritage spanning more than a century, Mintex now presents itself with a refined product portfolio and a modernised look and feel. This stronger brand identity, summed up in the new brand claim “Driven by experience,” helps Mintex stand out from its competitors and firmly cements it as a competitive, value-driven brand in the standard segment.
“In a crowded segment, standing out is essential. That’s why we’re proud to announce the relaunch of our brand Mintex, which benefits from a new, modern brand identity supported by a century of expertise. Mintex offers the perfect mix of quality and affordability. With this relaunch, we’re giving our customers the advantages they need to succeed,” says Marco Loth, Vice President of Global Aftermarket Sales & Product Management at TMD Friction.
New Mintex: Driven by experience
Mintex delivers a quiet confidence that sets it apart in the standard segment. The new brand claim “Driven by experience” reflects the brand’s 110-year history. Founded in 1908, Mintex quickly became a pioneer, supplying brake linings for the Ford Model T as early as 1910. Today, Mintex continues to be the trusted name in the aftermarket, creating friction solutions for every type of drivetrain – covering the industry’s needs both today and tomorrow.
A legacy forged in motorsport
Mintex entered the motorsport sector in the 1930s and quickly made its mark powering legendary drivers across Formula One, endurance racing and rallying. From early Grand Prix victories to world championship-winning campaigns, Mintex braking solutions have consistently proven themselves at under the toughest conditions. That legacy continues today, still supporting racing series and rally events under the brand name Mintex Racing.
Powered by brake friction experts
Mintex is backed by TMD Friction, a leading friction manufacturer with best-in-class aftermarket brands across all segments, including motorsport. Mintex customers benefit from TMD Friction’s highly efficient global supply chain which ensures reliable availability anytime, anywhere.
A comprehensive portfolio at competitive prices
The Mintex product portfolio for passenger cars and light commercial vehicles includes brake pads and discs as well as drums, shoes, and kits. Its brake pad range covers 98 per cent of the European car parc. Additional accessories such as wear indicators, brake fluid, greases, and brake cleaner complete the line-up.
Mintex brake pads are 100 per cent copper- and antimony-free, meaning as the industry tightens its regulations, Mintex products are ready for the future. A new packaging concept offers maximum protection for the brake pads during transport and is easier to stack for storage. In addition, with this latest refresh, the entire Mintex brake disc range is now fully coated, which protects against corrosion and ensures a clean surface and fast assembly.
As with all TMD Friction products, Mintex braking products not only meet but exceed ECE-R90 requirements, going beyond the minimum to meet the manufacturer’s own high safety and performance standards. Mintex is redefining what value means in the standard segment, bringing together brand strength, product quality and a dependable supply to give its customers a genuine competitive advantage.
