After a busy two weeks on the Isle of Man partnering and supporting the legendary TT meeting, Motul, the UK’s market-leading Motorcycle lubricant brand, is headed for a change of pace and scenery, as it moves into the heart of England for the 2026 ABR (Adventure Bike Rider) Festival.
Despite that fact that action on the 37.73-mile circuit on the roads of the Isle of Man was less intense than usual, following the curtailing of Sidecar races, days lost to poor weather and the shortening of the Senior TT race, Motul still ran a full programme of activities – for teams and spectators alike.
On track, Motul supported no less than 80% of the top 10 TT riders and more than 50% of the top 20 names – a strong testament to Motul’s 300V oil still being the yardstick for racing engine oil. The partnerships with teams and riders extend much further than lubricating engines, however, as Motul provides key fluids – transmission oils, brake fluids, chain lubricants and a plethora of cleaning and lubricating fluids for use in bike preparation, behind the scenes.
The ultimate reward came from victories in both the Superbike and Senior TT for Honda’s Dean Harrison, with other Motul-supported runners and teams achieving excellent podium finishes in the various categories.
Motul’s enclosure, situated behind the main grandstand proved to be a popular spot to visit throughout the course of the TT meeting. The rider meet-and-greets were extremely well attended, with legendary TT names appearing for the crowds. The science on display also proved to be a big draw. Motorcycle riders – especially the many thousands who ride over to the Isle of Man – are invariably invested in every aspect of riding and owning their machines. The science, therefore, of how Motul produces lubricants which re-refine high quality used oils – which Motul calls NGEN Core Technology – to make a new and sustainable product that offers performance at least as good as freshly refined oils proved both popular and interesting to those attending the Motul area.
People attending the upcoming ABR Festival will also have the chance to get up close and personal with NGEN Core Technology.
The Adventure Bike category has developed rapidly, in the last decade, to become one of the most valuable of all bike categories. All of the major bike manufacturers now boast at least one Adventure Bike in their range – the ability to own a bike which is equally at home off-road as it is on the main highways of the country has proved increasingly attractive and many bikers have either bought a second bike, to fulfil these needs or, in some cases, have trades in their sports bikes for something which is more all-purpose.
The ABR Festival takes place from Friday 26 to Sunday 28th June at Warwickshire’s Ragley Hall, near Stratford Upon Avon. Last year it attracted more than 17,000 riders and tickets for this year’s festival have sold even faster, so the attendance might well exceed 20,000 for the first time.
As well as offering everything one would expect from a Festival – food, music, camping and so on – ABR offers bikers the chance not only to see the latest adventure bike models from manufacturers, but also to test ride them, on and off road, in the grounds of Ragley Hall. As if this unique opportunity to test the bikes is not enough, there is also a huge trade village which covers everything that someone interested in ABR machines could want – from riding equipment and clothing, through to overseas touring holidays. Motul enjoyed a busy time on its Festival debut last year and this year is right in the heart of the trade action. Visitors to the Festival will be able to purchase the most relevant Motul products for their ABR needs and will also be able to order other products, for post-event delivery, on site.
“The season is really here in earnest,” enthuses Andy Wait, Motul UK & Ireland’s Head of Business, “and Motul is supporting major two-wheeled – and four wheeled – events this month. We value the success that we continue to have in our motorsport activities, but getting out and coming face-to-face with those who use our products daily, remains a vitally important part of Motul’s business plan.”
