Motor Parts Direct is delighted to announce the appointment of Spencer Bell as Head of Digital-Commerce, reinforcing the company’s commitment to accelerating digital growth and delivering an industry-leading online customer experience.
Spencer, born into the motor trade, joins Direct Trade Parts with more than 20 years of experience in digital commerce, transformation, online trading, and customer acquisition, having held senior leadership roles across both B2C and B2B retail organisations.
Throughout his career, Spencer has built a reputation for delivering sustainable online growth and accelerating it, transforming digital performance, and creating customer-first experiences that drive both revenue and long-term loyalty. His expertise spans digital trading, e-commerce strategy, customer acquisition, SEO, paid media, conversion rate optimisation, CRM, analytics, and commercial performance management.
At Direct Trade Parts, Spencer will lead the next phase of the company’s digital evolution, focusing on expanding market share, enhancing the customer journey, and strengthening the business’s position as a leading supplier to both trade professionals and retail customers.
Speaking about his appointment, Spencer Bell said:
“The automotive aftermarket is entering an exciting period of change. Customers expect speed, convenience, expertise and a seamless digital experience. Motor Parts Direct e Parts has built a fantastic reputation for service and product availability, and I am excited to help shape the next stage of growth.”
“There is a tremendous opportunity to combine industry expertise with best-in-class e-commerce, data-driven decision-making, and customer-focused innovation. I look forward to working with the talented team at Motor Parts Direct to deliver exceptional experiences for customers and unlock significant growth opportunities.”
