At the Birmingham NEC from 3-5 June 2025, this year’s event with 500+ brands from 25 countries is set to attract 15,000 visitors from the automotive market including independent garages, body shops, motor factors and distributors.
Sponsoring the registration and the networking lounge & entertainment bar, where visitors can relax and meet up with colleagues and suppliers in an informal atmosphere, the BookMyGarage team is looking forward to meeting up with its existing garage partners and forging new relationships with garages looking to grow their businesses. The team will be located in the networking lounge where they will be on hand to demonstrate to garages how they can grow their customer base online. They’ll also provide insight into BookMyGarage, the UK’s No1 comparison site and booking platform for MOTs, servicing & repairs.
BookMyGarage co-founders Douglas Rotberg and Karen Rotberg, who started the business 10 years ago, will also be available throughout the event to meet with garages and discuss their business needs.
Chief Marketing Officer Jessica Potts said: “We are delighted that once again we are playing a prominent part in the biggest event for the industry in the UK.
“The event provides us with the opportunity to meet up with prospective garages looking to join the platform, as well as our existing garage partners, where we openly invite valuable feedback about our service and understand their needs, which in turn, guides our upcoming product developments and service improvements. Our garage partners are typically family run businesses and they really like the fact that BookMyGarage has a husband and wife team at the helm as it reflects their own values and ethos of delivering a high quality yet personal service.
“BookMyGarage is a customer-centric business where we work in tandem with our partners to drive more retail customers into their workshops. At Automechanika, we can take the time to talk to our users in an informal environment where our senior leaders are easily accessible and on hand to help.”
UK-based garage visitors to the show can take advantage of a free digital audit from BookMyGarage’s specialist team. Open to both current clients of the platform and new prospective garages, the audit will provide an overview of a garage’s website performance, SEO ranking and general online presence. Once completed, a member of the BookMyGarage account management team will talk garage owners through the report and provide recommendations on how to improve their online visibility.
In the last 12 months, BookMyGarage has generated more than £85 million worth of additional retail work for its independent garage partners, supporting them with incremental bookings to drive their business forward. These are new customers driven to our garage partners via our platform, and customers that might not have otherwise found them. For these bookings, BookMyGarage charges a small commission, but then any additional work is between the garage and the customer and they are then theirs to keep and market to directly.
