Carlac & DCR Announce Exclusive Distribution Deal

Last week, Carlac, the market-leading coatings distributor, and Diamond Cut Refinishing (DCR), the alloy wheel diamond cutting specialists, announced their exclusive distribution partnership following successful customer showcases in Leeds.

Held at Carlac’s Head Office, select customers were invited to join Diamond Cut Refinishing (DCR), Carlac and paint supplier, Lechler to be first to hear about the announcement, and take part in talks and live technical demonstrations.

“We are delighted to be entering into this exclusive partnership with DCR to support their expansion in the North of England and Scotland”, commented Carlac Sales Director, Gary Healer. “By working together, we can deliver a comprehensive diamond cut alloy wheel refurbishment solution to new and existing customers in our network that is backed up with our coating expertise and technical training.
“DCR’s leading-edge equipment is proving to be a game changer in our industry, speeding up refurb times with its tyre on tech and flexible install solutions. Plus, having support from Lechler and their Hydrofan alloy wheels coatings has rounded off our complete offering”, continued, Healer.

“It’s been fantastic working with Carlac on these unique launch events and we’re excited to see how our partnership grows throughout 2023 and beyond”, said, DCR Sales Director Clare Nicholson. “The two showcases have enabled us to connect and start several promising conversations with some brilliant, forward-thinking businesses about their alloy wheel refurbishment offering.”

“Our training school has now been equipped with DCR equipment and we look forward to welcoming more customers to come and experience this innovative tech first hand. The door is always open!”, Concluded, Healer.

For further information about booking a demo at Carlac’s head office, email:

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