DENSO refreshes the packaging of its Conventional Wiper Blade range

Reflecting the recent update of its Hybrid Blade range, DENSO is introducing new packaging for its Conventional range, which shares the same objectives of providing more accessible product information and an instantly recognisable and visually attractive design.

As a prominent original equipment (OE) supplier of wiper blades to vehicle manufacturers globally, DENSO is also committed to the independent service and repair sector, so its aftermarket range is produced on the same production lines to the same standards, which means its replacement blades are of equal quality to its OE blades and therefore provide independents with the best in wiper blade solutions.

In addition to the greater visual impact of the design, the size of the product name has increased and an image of the blade added, and to help customers during their decision making, the new packaging clearly highlights the advantages the premium quality blades provide, as well as many of the product innovations than DENSO has developed. For greater convenience, the packaging also features a measure to help make sure the correct length blade is selected.

The packaging also carries fitting instructions to ensure they are fitted correctly and also features a QR Code that not only lists all the applications the blades fit, but provides access to further installation instructions, as well as the DENSO electronic catalogue.

Backing up these benefits, are other practical additions, such as clearer packaging details and an illustration explaining the advantages of the graphite coating and recycling information, as well as the inclusion of the Greek, Polish, Romanian and Serbian languages to the on-package communication, which alongside the fitting instructions, hook type and length means the information required is clear and easy to understand by the professional installer in a workshop or a regular motorist looking for the best replacement wiper blade for their vehicle.

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