Replacing both integral plastic, as well as flat rear blades, the new Simply programme offers like-for-like styling with the original equipment (OE) wiper blade as these blades offer the discreet styling and premium technology that the vehicle had when it was new.
To make it even more appealing for retailers, both plastic and flat blade styles utilise a simple multi-fit system with a maximum of five loose connectors, meaning 32 “exact fit” style rear blades can be replaced with just nine SKU’s! Moreover, this range covers 85% of specialty rear blades, so a lower stock capacity does not mean reduced car parc coverage.
These rear blades complement the recently launched front wiper blades, which cover 98% of the car parc and consists of 15 SKUs with eight OE fit adaptors that cover the 10 most popular OE arm types. This will include a retro fit hook adaptor to upgrade older vehicles to the latest flat blade technology.
All blades come in environmentally friendly carton packaging that, to assist with fitment, features QR codes that direct users to a wiper blade finder, as well as installation instructions. For those who prefer written step by step instructions, Simply Brands also includes printed installation instructions inside every pack.
These blades are catalogued on MAM, which allows users to quickly and easily find the exact blade they need by vehicle or VRM lookup, saving them time finding the information, and minimising lost sales or returns due to incorrect part identification.
Simply Brands products are distributed in the UK and Ireland exclusively through JRP Distribution.
