TRICO scoops A1 award five years on the bounce

Original equipment wiper blade manufacturer, TRICO, has once again been presented with an award at the A1 Motor Stores annual convention: this year its Exact Fit range won Product of the Year.

For more than a decade, TRICO and A1 Motor Stores have enjoyed a fantastic business relationship, with members able to offer their customers a range of wiper blades that boast OE quality, safety and performance.

The Exact Fit range of direct fit wiper blades in conventional, single beam, hybrid and rear blades has been well established for over a decade – but it is the introduction of vehicle specific beam blade kits (twin packs) at the start of 2022 that has been yet another game-changer for Trico and A1. Packaged in an eco-friendly carton, the range comprises just 95 references covering more than 95% of the beam blade vehicle parc. Due to TRICO’s ‘superkit’ design that comes with an optional alternative connector, this is up to 40% less stock than competitor ranges, which often require in excess of 150 SKUs to attain the same coverage.

A1 members have been reaping the benefits it offers customers, with Managing Director of McGanns A1 Motor Stores, Phil Wilkinson, saying earlier in the year: “As soon as TRICO released its new twin blade beam blade kits, we were keen to stock them and ordered a top 20 stock pack. They flew off the shelves and we have now tripled our stock holding of the twin packs.”

The new kits contain two of TRICO’s industry leading ‘X1’ design blades manufactured and packaged in Europe. TRICO supplies this same blade as OE to VAG, for a multitude of vehicles including VW ID4, Golf VIII, T-Roc, Audi Q4, Q5, Q7, TT, Škoda Citigo, Kodiaq, Superb, Seat Ibiza, Leon, Rapid and Mi.

This is the fifth year that TRICO has won an award at the A1 convention, four of which were Product of the Year awards and one for Retail Supplier of the Year.

TRICO’s Group Brand & Marketing Manager (Europe), Sam Robinson, said: “I am absolutely delighted that TRICO has won A1’s Product of the Year award again. We work tirelessly to continue improving our product ranges year on year to deliver the performance, coverage and innovations that our customers expect. To win an award five years running, four of which are for Product Of The Year, really pays testament to the continued investment that we make in product development.

“I would personally like to thank the members that voted for us and look forward to seeing the partnership between TRICO and A1 Motor Stores continue to thrive in the future. The next year is going to be a very exciting one for TRICO and we hope that A1 members will continue to benefit from stocking our products.”

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