The finding covers the six months since the reviews provider started working with the RAC Dealer Network in March and is based on feedback from almost 65,000 people.
Other results show that 95% of people were satisfied with the vehicle they bought, and 96% thought that the attitude of the sales person they dealt with was good.
Also, 74% rated their supplying dealer as 10 out of 10 for overall service and 58% said the presence of an RAC branded warranty was a factor in buying from that retailer.
Lee Coomber, RAC Client director at Assurant, which partners with the RAC in the aftersales sector, said: “The data we are now gathering through JudgeService proves something that we have believed for a long time – that the retailers who make up the RAC Dealer Network provide an exceptional level of service. The metrics here underline the quality of service that is being provided to our customers.
“It’s interesting to note that the data also shows that more than a third of the people surveyed have bought more than one car from the supplying dealer which, in a motor retail sector where customer loyalty is at a premium, is exceptional.
“Also, the findings show the importance of the RAC name to consumers. In a warranty sector where there is little or no public recognition of most brands, the presence of the RAC provides a high level of reassurance. Car buyers correctly recognise that the RAC would only work with dealers of the highest quality.”
He added that the publicly-availably reviews gathered by JudgeService were already proving to be an asset for members of the RAC Dealer Network.
“Reviews and feedback are an essential part of motor retail today and working with JudgeService is providing our dealers with market-leading tools to help them to build and manage their reputation. As well as being available online, all customer reviews are hosted centrally on the main RAC web site so that anyone searching for an RAC dealer can see the rating of individual retailers and read about verified, real world experiences from other consumers.”
JudgeService was founded in 2011 and today works with around 2,000 dealers in the UK on reviews and feedback. Neil Addley, managing director, said: “The feedback we receiving for members of the RAC Dealer Network is excellent, and we are helping these businesses to further build trust and customer satisfaction through reviews, enhanced insight and reputation management.”
The RAC Dealer Network – which numbers more than 1,400 used car, van, motorcycle and motorhome retailers across the UK, including independents, franchises and car supermarkets – is the exclusive retailer of RAC Warranty products. They are underwritten and administered by Assurant, a Fortune 500 company.