FOW Car Supermarket launches partnership with Leadoo marketing technologies

Digital journeys are continually evolving with more data points and engagement opportunities. FOW and Leadoo Marketing Technologies share the same goals to drive lead acquisition and provide optimised digital and in-store experiences.

Developing a digital strategy with a clearly defined roadmap has real benefits for the end user. From optimised conversion tools to measurable touchpoints, there’s great scope to increase lead volume and time on site organically whilst reducing bounce rate.

FOW customers can engage with the brand effortlessly, 24/7 through bespoke conversational tools. These journeys are unique to the URL and page structure ensuring only the most relevant, and up to date content is displayed at any time.

Ben Mills, Digital Marketing Specialist, FOW Car Supermarket said: With Leadoo we have an exciting opportunity to drive high quality conversions earlier in the user journey. Providing the highest standard of customer care in a digital world is now measurable and achievable through multiple touchpoints. Greg Landon, Head of Marketing at Leadoo welcomed the partnership with FOW, saying:

“Interactive and conversational experiences are becoming increasingly vital for automotive websites. Users want to be able to discover relevant vehicle options and have their questions answered at speed. Leadoo helps automotive websites around the world do this, and we cannot wait to help FOW drive new efficiencies and opportunities through their already popular website.”

The automotive industry is fast paced with fantastic advancements in research and development. FOW is committed to providing the most highly optimised and engaging digital journey yet. With exciting development opportunities incoming we’re poised to grow alongside Leadoo Marketing Technologies to deliver industry leading results.

In 2023, FOW celebrated its 64th year as the UK’s original Car Supermarket scooping 15 awards for customer care, EV adoption and digital experiences.

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