FOW reflect on a successful year

2022 has been an incredible year for FOW with our team securing 8 awards throughout the year – each one recognising our commitment towards providing the best possible car buying experience in the UK.

Attending the AM Awards, Motor Trader Independent Awards, Motor Trader Industry Awards and Car Dealer Used Car awards was a great opportunity to meet new people and of course, bring home some awards.

– Motor Trader Independent Awards – Car Supermarket of the Year 2022
– Motor Trader Independent Awards – Online Consumer Experience of the Year – Independent Dealer
– Motor Trader Independent Awards – Social Media Campaign of the Year
– AM Awards – Online Consumer Experience of the Year – Independent Dealer
– Motor Trader Industry Awards – Digital Initiative of the Year – Independent
– Motor Trader Industry Awards – Used Car Retailer of the Year (over 100 vehicles)
– Motor Trader Industry Awards – Customer Care Award Independent
– Car Dealer Used Car Awards 2022 – Highly Commended Car Supermarket of the Year
– Auto Trader Highly Rated Awards 2022

Jade Walton, Group Marketing Manager at FOW says “The awards are recognition for all the hard work and commitment we’ve placed throughout 2022. Our customers are at the heart of everything we do”

Alongside the awards, we launched our exciting new website which showcases our passion for transparency beautifully. You can now build your order online with our easy-to-use finance calculator and even use our ‘soft search’ function to test your eligibility for finance.

Ben Mills, Digital Marketing Specialist at FOW says “We’ve designed our website around the needs of the customer. Creating high quality, digital content optimises the website for the best possible user experience”

2022 was also a great opportunity to build on this success and excel with a data driven, customer centric approach. FOW are at the forefront to educate with information available at your fingertips, take for instance electric vehicles (EVs), our service teams are upskilled to answer your questions with tailored website content to help you throughout your online journey.

John Ford, Director at FOW says “In an ever changing landscape it’s important for FOW to be ahead of the curve and innovate, both digitally and instore”

After over 60 years, customer care is paramount to everything we do, from initial enquiry to driving away in your new car. It’s important for us to understand how our customers interact with FOW so we can best optimise the customer journey and ensure high standards are maintained.

Chris Cain, General Sales Manager at FOW says “Reacting to industry changes provides the opportunity to innovate and uphold our high standards, after all buying a new car should be exciting right?”

Utilising creativity throughout our social channels speaks volumes. It’s a fantastic opportunity to anticipate upcoming demand and create the most relevant content. Social media also provides another communication channel and opportunity to tailor our content so that only the most relevant videos and vehicles are displayed at any one time.

Katie Drury, Marketing Assistant says “Social media is one of the most enjoyable aspects of what we do. It’s exciting to engage with our customers and create bespoke, high quality content to enhance the car buying experience”

To be recognised as Car Supermarket of the Year and Used Car Retailer of the year 2022 is incredibly humbling for the team at FOW. The award recognises high standards throughout the business, from vehicle preparation and customer care to the digital and online car buying experience.

Lias Gray, Sales Manager at FOW says “The Motor Trader Awards hosted a wonderful evening to celebrate the winners of our industry. For FOW to take home 8 awards throughout 2022 is a real credit to the wider team and of course our customers”

At FOW Car Supermarket we’re proud to share the excitement of that new car feeling. Our new digital solution puts you in control – request a personalised video, view all our vehicles in glorious HD or even buy your new car online from the comfort of your own home.

If you prefer to get a feel for your new car, then our in-store experience is second to none. You’ll be welcomed by our friendly and attentive team whilst enjoying a completely hassle free car shopping experience.

So, sit back and relax, the award winning FOW team have this covered with over 2,000 vehicles available across our two locations in Winsford, Cheshire and Trafford, Manchester.

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