Good data now a defining factor in determining business success

Automotive data and cataloguing specialist, Elcome, is calling on the aftermarket to update its data or risk losing business to the main dealer networks.

The company, home to the ONCE online cataloguing platform that ensures accurate cataloguing and application data, is responding to an automotive survey carried out by garage management system Garage Hive, which found that parts data and the delivery of the right part, first time was increasingly important for garages. As a consequence, the survey identified that more garages were turning to main dealers for supply of the correct parts.

In further analysis carried out by Elcome on aftermarket work-shop look-up systems, the company found more than 100 aftermarket brands had not updated their parts data for over a year.

Good product data is proving to be the bedrock of modern automotive businesses, who benefit from increased efficiency, customer satisfaction, faster new to range introductions and increased revenue overall.

Since 1999, Elcome has made it easier for aftermarket businesses to provide accurate and consistent data to multiple market channels including data standards TecDoc, MAM, and ACES and online channels such as eBay and Amazon.

With a range of features available, users can merge vehicle data with parts information, output for cataloguing and view numerous market trends, providing total control and saving time.

Oliver Haywood, Head of Sales & Marketing at Elcome, says: “In a rapidly evolving sector, having accurate up to date information on your products and services is key to good customer service and has an impact throughout the entire supply chain, from manufacturer to garage.

“Today, business investment equates to a competitive advantage and good product data management also means business are best placed to make effective decisions and identify trends within their organisation.”

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