RAC partners with heycar to relaunch RAC Cars search platform

A new five-year deal has been signed for heycar to take over the operation of the RAC Cars online used car portal.

Launching in June 2024, the new website will deliver an intuitive experience with a fresh, modern design for car buyers who love the RAC brand and provide automotive retailers with a fantastic showcase for their vehicles.

The new RAC Cars website will have feature parity with heycar and be optimised for modern digital retailing, including a responsive design that renders perfectly across all devices and screen sizes.

Developed in line with RAC brand guidelines, the site will also provide a showcase for other great services from RAC.

Mark Adcock, head of brand licensing at the RAC, said: “RAC Cars is one of the most important products in our digital portfolio, so we are very pleased to be partnering with heycar to take it to the next level. They are one of the most innovative and forward-thinking companies in the used car marketplace and their newly developed platform will provide great car-buying solutions for customers, helping them buy the right car for them.”

Alex Grime, chief of staff at heycar, added: “We’re delighted to be partnering with the RAC, one of the most trusted and loved brands in the UK. With our all-new platform, we will be providing a compelling level of vehicle choice and a modern car buying experience for consumers, whilst for our automotive retailers, the RAC Cars site will help extend the reach of their vehicles to a high quality audience of in-market car buyers.”

The new RAC Cars site will also highlight the benefits to the consumer of buying from an RAC Approved Dealer. This 1,400-strong retailer group is operated by the RAC in conjunction with Assurant, its partner in the aftersales sector, providing a market-leading range of warranty and cosmetic insurance products.

Lee Coomber, RAC director at Assurant, said: “Many of our dealers make extensive use of RAC Cars to advertise their cars and it is a core part of our proposition. This deal with heycar will provide them with a new and attractive route to market.”

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