Lavery brings over 25 years’ experience in automotive, engineering and product development to SMP Europe, market leaders in engine management products.
Lavery will be responsible for directing the strategy of the UK, export, and tier one sales teams, and play a key part in building and strengthening customer relationships.
On his new position, Lavery said: “As one of the leading engine management development companies, I’m looking forward to delivering excellence in customer service and support and providing high-end products that meet the needs of the automotive aftermarket.”
Ross Toomey, managing director at SMP Europe, said: “Brian’s experience in the automotive sector means he is an excellent addition to the SMP Europe team, as the company continues to evolve with further investment.
“Brian will work closely with our sales, engineering and product teams to launch new products and communicate the benefits of SMP Europe’s extensive engineering program to our customers.”
Lavery joins SMP Europe as the company expands its engineering and research and development functions, as well as adding further resource.