HiQ is the latest partnership forged by BookMyGarage as brands increasingly recognise the trust consumers place in its platform when searching for a reputable garage.
With the backing of Goodyear, one of the world’s largest tyre manufacturers, HiQ Tyres & Autocare operates a nationwide network of autocare centres. Its partnership with BookMyGarage will help drive even more retail customers to its 400-strong network of franchised garages, equity sites (managed directly by Goodyear) and official service partner sites.
BookMyGarage, the leading comparison website for vehicle servicing, repairs and MOTs, has gained a formidable reputation for providing motorists with a wide range of garage choice based on high quality workmanship and customer service often with late availability. Its 4.6 star TrustPilot rating reflects its commitment to empowering motorists to find the garage that best suits their needs in their local area.
Consequently, automotive brands are keen to work with BookMyGarage to match service, repair and MOT customers with trusted garages in their networks.
HiQ trading and purchasing manager Paul Devey said: “With a name like Goodyear behind the HiQ network, it is imperative that we partner with brands that share our ethos of delivering exceptional value, excellent workmanship and the highest levels of customer service. The close synergy with the BookMyGarage philosophy of driving more business by working with garages that deliver on every level for customers aligns with our culture making ours a natural partnership.
“We are confident our network will benefit from the reputation BookMyGarage has established online which attracts motorists to its platform to find the garage that best suits their needs and as a result even more customers will come through our partners’ doors.”
The most popular and successful subscription package from BookMyGarage, designed to drive incremental bookings, is its Accelerate package, for which HiQ Centres receive preferential terms. As part of Accelerate, garage owners benefit from the online expertise of the BookMyGarage team whereby its own marketing funds are invested in Google and Bing campaigns to drive traffic. Managed and continuously optimised by BookMyGarage in-house digital specialists, Accelerate garages are featured high in search results to secure even more incremental bookings.
Toby Hughes, chief operating officer at BookMyGarage, said: “Our collaboration with trusted brands means we provide motorists with even more choice of high-quality service and repair centres when it comes to the aftercare of their vehicles. As our Trust Pilot score shows, we work hard with our garages to provide a great service for our customers.
“Motorists can use our transparent comparison service to find the right garage for them at a value-for-money price. Our partnerships underpin our own brand, and as such, we are delighted to welcome the HiQ network into our family.”
This year alone BookMyGarage has formed official partnerships with Bosch Car Service and Comma as well as HiQ to offer its users the widest choice of high quality garages whilst at the same time generating more than £101 million of work for its independent and franchise garage partners in the last 12 months.
