MANN-FILTER has been recognized twice at this year’s German Brand Award for its outstanding brand work. Filtration expert MANN+HUMMEL’s global premium brand has won the categories “Excellence in Brand Strategy and Creation, Brand Communication – 360° Campaign” and “Brand Efficiency of the Year”. The prestigious award ceremony took place in a festive setting in Berlin.
The two-time award-winning “New Packaging Design” project showcases the new MANN-FILTER Box in an explosive way as part of an international 360° communication campaign – across all relevant channels. The cross-media communication mix combines online and offline measures, addresses both B2B and B2C target groups and includes,
among other things, a competition and a range of POS activities.
“We are very pleased with these awards and are extremely proud of our brand work,” says Mario Milinovic, Brand Manager MANN-FILTER. “The prizes go to our entire brand team as well as to our partner agency Fact from Kirchheim/Teck, with whom we have jointly implemented the successful campaign for our new packaging design. They demonstrate once again the innovative power and leading role of our strong brand in global brand communication in the automotive sector.”
The awards were presented by Rat für Formgebung, one of the leading institutions for design and brand competence in Germany. The German Brand Award is one of the most important German awards for excellent brand management, sustainable campaigns and extraordinary marketing projects – and is an important confirmation of consistent and
successful brand work.
