Niterra UK is pleased to announce its continued sponsorship of pioneering British racing driver and activist, Charlie Martin, for the 2025 motorsport season – marking the 10 th year of their successful partnership.
Charlie has dedicated her career to pushing the limits of what is possible in motorsport, not only through her exceptional track record in endurance racing and her inspiring mission to make the sport more diverse and inclusive, but through her dedication to becoming the first transgender driver to compete at Le Mans.
While Charlie will not be competing this year, Niterra, through its NGK ignition brand, will be supporting her in her rigorous programme of track testing and car development as she lays the foundations for driving in Le Mans 2026.
Meanwhile Charlie also continues to be an active brand ambassador for Niterra,and has recently visited the company headquarters to deliver an inspiring workshop for the Niterra team on navigating change. Later this year, Charlie will also join Niterra to celebrate the company’s 50 th anniversary at Automechanika Birmingham 2025.
Becca Knight, Marketing Manager for Niterra UK, said: “We are continuing to sponsor Charlie this year because she’s doing some really exciting things in her career and in the wider world of motorsport that we want to be a part of. We are looking forward to supporting her push to Le Mans in 2026 and we’re delighted that she will be supporting us in return by being a passionate brand ambassador, motivational speaker and joining us at Automechanika. We can’t wait to see what this year holds for Charlie.”
Commenting on the partnership, Charlie Martin said: “This year is really important for me as I work towards my dream of driving in Le Mans and I’m so thankful that Niterra believes in me and is backing me every step of the way. In Niterra’s 50 th year, and our 10 th year of working together, this partnership has never been more special and I’m delighted to be flying the NGK flag as I continue on my journey to Le Mans and beyond.”
NGK is the world’s No.1 spark plug brand while its sister brand, NTK, is a leading supplier of vehicle electronic components including a wide range of engine management sensors.
