Sébastien Ogier rounds off the DENSO Experience Campaign 2022 in style

The multiple World Rally Championship (WRC) title holder brought the company’s loyalty programme to a fitting climax, by winning the Spanish round of the 2022 championship held in Catalunya.

The Rally de España in Catalunya was the backdrop to the culmination of the DENSO Experience Campaign, as customers enjoyed numerous exciting activities in and around the event, while the WRC competitors fought out the battles for the stage wins, which would decide the overall honours. Away from the rally, customers from across Europe enjoyed a tour of Barcelona city and dinner at the famous La Boella restaurant, while back in the thick of the action, also had the privilege of being the first car through several of the rally’s special stages and a tour of the service park, as well as savouring the hospitality provided by the TOYOTA GAZOO Racing team.

As a commercial partner of TOYOTA GAZOO Racing, with prominent DENSO branding on the team’s four Toyota GR Yaris Rally1 hybrid cars, there was added satisfaction as the team and driver/co driver combination of Sébastien Ogier and Benjamin Veillas took the victory and, with a third place for newly crowned 2022 world champion Kalle Rovanperä, and the other two Toyotas finishing in sixth and seventh, the team also wrapped up the manufacturers title, the Japanese manufacturer’s second successive WRC title.

Speaking after the event, DENSO Europe, Pan European Strategic Marketing Manager, Fatiha Laauich said: “Recognising our valued customers and being able to show our appreciation for their loyalty at such a prominent event, with so many exciting opportunities to take part in and the added bonus of the win, is a fitting way to say a collective ‘thank you’ for their ongoing support.

“Just like the WRC, the independent aftermarket is a competitive environment and both wholesalers and workshops have a multitude of choices when supplying and installing replacement parts. That’s why we are particularly pleased to acknowledge the commitment of our customers through this campaign and share some insight of the involvement DENSO has with the TOYOTA GAZOO Racing WRC programme, which also reflects the inter-reliance that we have with our customers and demonstrates the true partnership we both enjoy.”

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