Niterra UK Ltd is once again putting its support behind British motorsport with an extensive programme of NGK Spark Plugs sponsorships throughout the 2026 season so far.
At the forefront of the programme is renewed support for racing drivers Charlie Martin and Max Coates, with both enjoying strong seasons on track including podium finishes.
Martin currently sits top of the AM class in the McLaren Trophy Europe. While Coates is third in the Porsche Carwow Carrera Cup GB, giving Niterra UK plenty to cheer about as the season progresses.
They form part of a diverse sponsorship portfolio which sees NGK Spark Plugs represented across many motorsports disciplines. Among those receiving support are individual athletes and teams involved in BTCC, BriSCA F1, British Drift Championship, British Rallycross, British Supersport, Pro Mod racing and drag motorcycle racing.
The mix was specifically chosen to highlight Niterra’s commitment to the breadth of motorsport in the UK, and a racing plug portfolio which helps back the performance.
Becca Knight, Marketing Manager at Niterra UK Ltd, said: “Motorsport has always been a great fit for NGK Spark Plugs and we’re delighted to once again support such a diverse group of competitors this season.
“It’s particularly exciting to see Charlie and Max enjoying such strong campaigns and we’ll be cheering them on, along with all the competitors we support, throughout the rest of the season.”
Motorsport has long played an important part in the NGK story, with the extreme demands of competition providing a natural showcase for spark plug technology and performance.
