BookMyGarage, the UK’s leading online comparison site for MOTs, servicing and repairs, has been appointed by Baylis Group to support the efficient and dedicated management of recalls.
Innovative Digital Solution
Baylis Group wanted to minimise the impact for their customers and employees and ease the impact on call centres when a recall is announced. Baylis Group also wanted to give customers the option of a one-stop-shop adding items like MOT or service at preferential rates. So Baylis Group turned to BookMyGarage for a solution:
Dedicated Online Booking System: A customised version of BookMyGarage’s proven technology, enables affected customers to self-serve and book recall appointments 24/7, with slots reserved exclusively for recalled vehicles, whilst incorporating the ability to book an annual service, MOT or repair at the same time for additional customer convenience.
Interactive Customer Support: An AI-powered avatar interactively answers safety-related questions instantly, reducing call volumes and freeing up dealership staff.
This integrated approach delivers a seamless, efficient experience for both customers and dealerships, combining BookMyGarage’s established platform with the latest AI capabilities. Baylis Group operates across Gloucestershire, Herefordshire, Worcestershire and South Wales. The new system has been designed to ensure motorists can quickly secure appointments and receive reassurance to reduce any anxiety.
Futureproofing Recalls
The solution is designed for scalability, allowing BookMyGarage to support other dealer groups facing similar challenges. Beyond operational efficiency, the engaging digital experience helps strengthen long-term customer relationships.
Jessica Ruddick, Chief Marketing Officer at BookMyGarage, said: “We’re delighted to partner with Baylis Group on this critical initiative. Our technology is already widely used across the industry and adapting it for recall management has been a natural step. Safety recall can be stressful time for many drivers, and we’re proud to help ease that pressure while supporting dealerships with a cost-effective, customer-focused solution.”
Baylis Group Director Julian Bawdon said: “In anticipation of motorists in our areas receiving recall letters, we wanted to ensure we are best placed to deliver the most expedient service possible. By working with BookMyGarage to set up a dedicated website with online bookings direct into our workshops’ diaries, we can put motorists’ minds at rest as well as free up our employees’ time to ensure the day-to-day running of our aftersales departments continues to run smoothly. To date, we have received over 1000 bookings, since launching just over a month ago, so the online booking solution has helped hugely in managing this process. It was a natural choice to team up with BookMyGarage since the company delivers a perfect combination of digital and aftermarket expertise.”
BookMyGarage is ready to roll out this recall booking solution to other dealer partners nationwide.
