Accelerate, a premium package designed to drive measurable growth for garages through digital marketing, customer acquisition, and operational support, is about to celebrate its second anniversary in February. Key improvements follow eighteen-months of feedback from its client base, in particular, newly onboarded businesses, to better reflect evolving demands and to further improve products and services.
Central to Accelerate’s proposition is its 300% revenue return guarantee (or £3 for every £1 investment) in the first 12-months of utilising the platform and the measures will ensure it fulfils its promise to both new and existing partners.
Co-founder Karen Rotberg said: “As Accelerate has far exceeded expectations over the past two years and especially for early adopters, so the programme has gained in popularity. This means as a business we have to work even harder to deliver for all our Accelerate garages in order that the offering is not diluted as a result of its fast expansion.
“Accelerate partners who have been with us for some time, have so far been the best beneficiaries of the package but we are now at a crucial stage where we have to ensure our new garage joiners all receive a high level of exposure. As such, we have made improvements from which all our partners will profit but will give our new garages a boost too.”
Accelerate propels garages which excel on the platform to the top of online searches in their localities making it more likely for customers to find them with highly targeted PPC campaigns fully funded by BookMyGarage. Whilst the number of partner garages on the programme has grown significantly this year – over 200 signed up in September alone – the average number of bookings per garage per month is currently at its highest level.
Key improvements include:
– Trusted external review data is now displayed on new listings along with a “New to BMG” badge to build consumer confidence from day one.
– A rotational search standout helps garages gain visibility and generate reviews organically.
– Launched comprehensive customer surveys to identify process improvements to ensure no-shows and cancellations remain within expected industry levels.
– Automated Facebook content to be replaced with a bespoke solution.
-Upgraded customer support with a new advanced telephony system and dedicated account managers for faster, more effective responses with a goal to outperform Q3’s inbound 98% garage-query answer rate.
Rotberg added: “The garages that fully engage with our support team, deliver great communication and service levels to customers, and encourage reviews at the appointment tend to get much better returns from the package. Across our Accelerate garages, on average, we deliver well above the guaranteed return levels with Q3 performing at £10 for every £1 invested. We are committed to upping that ROI, listening to our clients and continually evolving so we continue to lead the way as the digital partner of choice for both garages and consumers.
BookMyGarage has driven over £110 million in retail work into its garage network over the past 12 months, helping thousands of independent garages grow their customer base in an increasingly digital world.
