BookMyGarage, the UK’s leading online comparison site for MOTs, servicing and repairs, has refreshed its Tier Programme to deliver even more benefits and opportunities for its garage partners.
The changes follow a year in which BookMyGarage generated £158 million worth of work for its garage partners, increased bookings by 41% and saw Accelerate garages achieve an average 820% return on investment.
Launched in February 2024, BookMyGarage’s Tier Programme was designed to recognise and reward consistently high-performing garages. Since launch, one in four garages on the Accelerate package has achieved Tier status, recognising excellence in customer satisfaction, reliability, booking performance and customer service.
The commercial benefits of achieving Tier status are significant, with Tiered garages receiving around 2.8 times more bookings than their non-tiered counterparts.
Following more than two years of marketplace and consumer data, BookMyGarage has now refined the programme to better reflect local market conditions, ensuring recognition remains both meaningful and achievable for exceptional garages across the UK while maintaining the high standards expected of a Tier status.
BookMyGarage chief marketing officer, Jessica Ruddick said: “When we launched the Tier Programme for our Accelerate garages, our goal was simple: recognise and reward the garages delivering the best customer experience. We’re delighted with the fact one in four of our Accelerate garages has achieved Tier status – demonstrating the quality of garages on our platform. The results also speak for themselves with Tier garages receiving nearly 3 times more bookings than non-tiered garages on the Accelerate package.”
She added, “However, we are operating in an age where ‘one size fits all’ is no longer fit for purpose. As our marketplace data has become increasingly sophisticated, it became clear that measuring garages against national benchmarks alone did not always reflect the realities of local markets. And to ensure fairness and accessibility for all our partner garages, we needed to make adjustments. Our new approach ensures the opportunity to achieve our coveted Tier status is assessed in the context of local competition, creating a fairer and more relevant system while maintaining the exceptional standards that customers expect from BookMyGarage.”
New garages joining the Accelerate programme benefit from a guaranteed 300% revenue return (or £3 for every £1 investment) in the first 12-months of utilising the platform, making it a risk-free decision. However, in reality, Accelerate garages actually averaged a 820% return during the most recent rolling year 1 July 2025 to 30 June 2026, with an average final invoice value of £297.
The most successful garages on the platform utilise the BookMyGarage Accelerate package. As well as an average customer review score of 4.71 stars out of five, 96% of garages on the platform have more than 20 reviews.
Ruddick added, “It is imperative we maintain exceptional standards, so we continue to deliver in terms of customer confidence, but we wanted to put the parameters in place to ensure excellence is duly recognised. Customer satisfaction, service delivery, booking performance, reliability and customer engagement remain the foundations of the programme. These changes simply ensure that outstanding garages are recognised against the reality of their local market, allowing more of the very best businesses to stand out. ”
