The strategic expansion comes in the wake of GSF Car Parts’ recent partnership for the distribution of Mobil, original-fill for Porsche cars since 1994. GSF will now also distribute a comprehensive range of Porsche parts via its branches too.
Curated specifically for Porsche specialists, GSF Car Parts’ initial launch will see over 14,000 SKUs with Porsche fitments, featuring industry-leading brands such as Bilstein Brembo, Dansk and Sebro.
The initial rollout is supported by GSF Car Parts’ Heathrow and Crawley Regional Distribution Centres (RDC). These RDCs will serve GSF Car Parts branches in Slough, Staples Corner, Reading, Hayes, High Wycombe, Wembley, Park Royal, Ruislip, and Chessington amongst others. The programme is expected to extend into Leeds shortly.
As part of this launch, GSF Car Parts is offering a limited-edition promotion to celebrate the 50th anniversary of Mobil. Customers purchasing 5L, 25L, or barrel quantities of specific Mobil lubricants will get exclusive Mobil-branded hats, water bottles, and backpacks on a first-come, first-served basis.
Steve Horne, CEO of GSF Car Parts, commented: “We are delighted to bring this extensive range of Porsche parts to our branches in the South East. We know there’s demand from these customers for high-quality parts from trusted brands, we aim to support these garages with exceptional GSF service and look forward to rolling out nationally very shortly.”