The new event, which is set to run for the first time on Sunday 18th June will be hosted in the beautiful grounds of Bowood House & Gardens in Wiltshire. Masters of Motoring, whose main theme this year celebrates legendary car designer Marcello Gandini – the man behind Lamborghini’s Miura and Countach – can now count the famous lubricant company amongst the ranks of its growing commercial partnerships.
“Masters of Motoring looks like an excellent concept, and we are pleased to be able to support the event, which we think has huge potential – and it’s great to be in at the ground floor,” explains Motul UK Head of Sales and Marketing, Andy Wait. “We’re also pleased that the association extends to Great British Motor Shows regional events, as that will also give Motul the chance to directly reach tens of thousands of automotive enthusiasts over the course of the year, to show them what Motul’s range of products is capable of.”
Motul has a dedicated range of Classic Lubricant products for both cars and motorbikes, which extends to Modern Classics – very much the sort of vehicles at the heart of Great British Motor Show participants. The enthusiast market is one in which Motul UK has been making great strides over the last two years through various partnerships such as The Silverstone Festival, Classic Motor Hub, National Motor Museum, Classic Loan Scheme, Ace Café, Shelsley Walsh Classic Nostalgia, the Goodwood Revival and the UK’s newest classic car restoration TV Show, Paddock Speedshop.
The link to the latter extends also into Masters of Motoring as Paddock Life, the media platform behind Paddock Speedshop is presenting some of the features at the June event. Masters of Motoring will also showcase McLaren, Lamborghini and the Porsche 911 – all of which celebrate their 60th Anniversaries this year.
“Having a brand like Motul on board with Great British Motor Shows in general and Masters of Motoring in particular, is a great news for our events,” comments Great British Motor Show MD, Steve Bishop. “Motul has not only, over the course of 170 years, become globally recognised as a leader of innovation in the field of automotive lubricants, but its staff really mirror the enthusiasm that’s evident in so many aspects of the brand itself. We’re really looking forward to working together.”
Masters of Motoring supercar and collectors motor show will take place at the Bowood House & Gardens on Sunday 18th June.
For further details of Motul’s products, its history and partnerships: www.motul.com