BookMyGarage has introduced SMART & cosmetic repair services to fill a gap in the market and further boost the annual £93 million revenue it generates for garage partners on its comparison and booking platform.
In addition to capturing MOT and service work for the independent and franchised sector, its new SMART & cosmetic repair services have been launched in response to increased demand from motorists and following intensive testing to develop a simple online estimate process.
SMART & cosmetic repair providers can benefit from a specific focus in the BookMyGarage portfolio designed to boost retail work from consumers looking to rectify small scratches and dents and damaged paintwork as well as more substantial damage.
Franchised workshops and independent garages which offer SMART & cosmetic repairs together with bodyshops and mobile cosmetic repairers can all take advantage of the new service. Following several months of intensive and varied testing with trusted partners, BookMyGarage developers created a process that consumers have found simple to use whilst gathering enough information to provide an estimate online.
Customers can specifically cite the area on the car where work is required together with the functionality to upload photos of the damage to be rectified. Once the booking is made, the repairer contacts the customer directly to triage and provide a more accurate quote following an assessment of the images.
Jessica Potts, chief marketing officer at BookMyGarage, said: “Increasingly, our data shows that consumers are largely very specific about the aftercare services they require for their vehicles. Our platform has evolved to match these changing consumer behaviours and to ensure we are in the best place to drive even more incremental retail custom to our partners.
“However, due to the specific nature of work required, it has been notoriously difficult to migrate cosmetic & SMART repair services to the online booking space. We have worked tirelessly with some of our partners to develop a process to facilitate this on our platform and can now drive incremental business to SMART & cosmetic repairers. Consumers are provided with a simple online estimate tool
and can compare options in the local area. To provide consumers with the choice they expect and the widest availability, we are also looking to onboard additional repairers to meet expected demand.”
The platform operates in the same way as it does for garage partners, the franchised network and mobile mechanics whereby operators receive actual bookings and only pay the fee once the appointment has taken place. The customer pays the SMART repair provider direct for the total value of the work and any additional work is arranged between the business and the customer.
The BookMyGarage package has been specifically designed for repairers who want to gain brand exposure for their business locally and an instant stream of bookings. BookMyGarage invests its own marketing funds to drive traffic to its platform from those drivers specifically searching for cosmetic repair work.
As the UK’s leading comparison site for MOTs and servicing, more than 20 million drivers have compared garages on the BookMyGarage platform to book vehicle aftercare services generating more than £93 million in the last 12 months for its independent garage and franchised dealership users. With complete control over availability, lead times and pricing, BookMyGarage offers guaranteed results with its pay-on-success model.
